The Best Marketplaces to Sell On in 2025 (and Why EzBuyCo Should Be on Your List)

If you’re running an online store, one of the fastest ways to grow sales is by expanding beyond your website and listing your products on online marketplaces. Marketplaces put your products where customers are already shopping — whether that’s Amazon, Walmart, Etsy, or emerging platforms like EzBuyCo.

But with so many options out there, which marketplaces are worth your time? And how do you decide where to start? In this guide, we’ll break down the top marketplaces to sell on, what makes each unique, and why EzBuyCo is becoming a go-to choice for sellers looking for growth without all the competition and fees.

Why Sell on Marketplaces at All?

Before we dive into individual platforms, let’s talk about why marketplaces matter:

  • Massive built-in traffic → Amazon alone accounts for nearly 40% of U.S. e-commerce sales. Marketplaces bring customers who are already in buying mode.

  • Brand discovery → Many customers find new brands by browsing marketplace search results or categories.

  • Trust and convenience → Shoppers feel safer purchasing through established marketplaces with clear policies and secure checkout.

  • Multi-channel strategy → Selling on both your own site and marketplaces helps diversify revenue and reduces dependence on one channel.

The Top Marketplaces to Sell On

1. Amazon

  • Why sellers choose it: Huge traffic and customer base.

  • Downside: High competition, strict policies, rising fees.

  • Best for: Products with strong demand, competitive pricing, and optimized listings.

2. Walmart Marketplace

  • Why sellers choose it: Walmart’s brand trust and growing online presence.

  • Downside: Approval process can be strict; competition is increasing.

  • Best for: Everyday essentials, electronics, home goods.

3. eBay

  • Why sellers choose it: Flexible product categories, global reach.

  • Downside: Auction-style listings don’t fit all sellers; fees can add up.

  • Best for: Collectibles, refurbished items, niche categories.

4. Etsy

  • Why sellers choose it: Perfect for handmade, vintage, and creative products.

  • Downside: Not ideal for mass-produced goods.

  • Best for: Artisans, crafters, and designers.

5. Facebook Marketplace / Meta Shops

  • Why sellers choose it: Built-in social media audience.

  • Downside: Less control over branding and customer experience.

  • Best for: Local sales, impulse buys, and low-ticket items.

Why EzBuyCo Is a Marketplace Sellers Shouldn’t Ignore

Alongside the giants, a new wave of marketplaces is emerging — and EzBuyCo is one to watch in 2025.

Here’s why EzBuyCo stands out:

1. Multi-Vendor Marketplace Without the Overcrowding

Unlike Amazon or Walmart, EzBuyCo gives sellers space to shine. You’re not buried under thousands of identical listings, so smaller brands and independent vendors can actually stand out.

2. Free Shipping Incentives

EzBuyCo offers free shipping on orders over $10, which attracts budget-conscious buyers and increases average order value without complicating pricing strategies.

3. Unique Rewards Program

Customers earn 5 points for every $1 spent on EzBuyCo. Those points can be redeemed for gift cards at restaurants like Starbucks, Olive Garden, Chipotle, and more. Sellers benefit from stronger customer loyalty and repeat purchases.

4. Vendor-Friendly Setup

  • Easy onboarding through Shopify Collective integration.

  • Sync your Shopify products directly with EzBuyCo (no manual uploads).

  • Orders flow back into your Shopify dashboard, making fulfillment seamless.

5. Marketing Support and Brand Collections

EzBuyCo actively promotes vendors through curated collections (Apple, Adidas, Sharpie, etc.) and seasonal marketing campaigns. This increases visibility for your products without additional ad spend.

How to Start Selling on EzBuyCo

  1. Apply as a Vendor – Visit the EzBuyCo vendor sign-up page and share your store details.

  2. Connect via Shopify Collective – Accept EzBuyCo’s invite, and your catalog syncs automatically.

  3. Choose Products to Share – Highlight bestsellers or unique items that fit EzBuyCo’s audience.

  4. Start Selling – Orders placed on EzBuyCo will show up in your Shopify dashboard like any other order.

Which Marketplace Is Right for You?

  • Amazon & Walmart: Great for volume but require competitive pricing and tight margins.

  • Etsy: Ideal if your products are handmade, creative, or niche.

  • eBay: Flexible for resellers and refurbished goods.

  • EzBuyCo: Perfect if you want a fast-growing marketplace that blends the trust of big platforms with better visibility for independent sellers.

Final Thoughts

Marketplaces are no longer optional — they’re essential for scaling in today’s e-commerce world. The smartest strategy is to diversify: keep your Shopify store as your main hub, while expanding into marketplaces that fit your products.

EzBuyCo is quickly carving out a space as a vendor-friendly alternative to the big names, with perks like free shipping over $10, customer rewards programs, and Shopify Collective integration.

If you’re looking for growth without the cutthroat competition and high fees of Amazon or Walmart, EzBuyCo is the marketplace you should be selling on in 2025.

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