How to Connect Your Shopify Store to Marketplaces Like EzBuyCo Using Shopify Collective

E-commerce is no longer about selling on a single platform. Modern brands are expanding to multiple sales channels, and marketplaces are where millions of customers discover new products every day. For Shopify store owners, integrating with marketplaces such as EzBuyCo has never been easier — thanks to Shopify Collective.

In this guide, we’ll break down everything you need to know about connecting your Shopify store to EzBuyCo, why it matters, and how to do it step by step.

What Is Shopify Collective?

Shopify Collective is Shopify’s tool that lets merchants collaborate and expand their reach by connecting with other businesses inside the Shopify ecosystem. With Collective, you can:

  • Partner with other Shopify stores or marketplaces.

  • Share your catalog and inventory seamlessly.

  • Handle payments and fulfillment through your existing Shopify setup.

When you connect your store to a marketplace like EzBuyCo, your products appear directly on that marketplace, while you keep full control over pricing, stock, and fulfillment.

Why Connect Your Shopify Store to EzBuyCo?

Here are the biggest advantages of plugging into EzBuyCo through Shopify Collective:

1. Expand Your Customer Reach

EzBuyCo is a growing multi-vendor marketplace, designed to showcase both big-name brands and independent sellers. By joining, you tap into traffic that may not find you through your standalone Shopify store.

2. Increase Sales Without Extra Marketing Costs

Getting traffic to your own website often requires investing in ads or SEO. EzBuyCo brings shoppers already in “buying mode,” so you’re essentially placing your products where people are already searching.

3. Seamless Inventory Sync

With Shopify Collective, you don’t need to manually upload products. Your product listings, prices, and stock levels update automatically on EzBuyCo whenever you make changes in Shopify.

4. Keep Full Control

You don’t have to change your existing Shopify workflow. Orders from EzBuyCo flow right back into your Shopify dashboard, so you process them the same way you always do.

Step-by-Step: How to Connect Shopify to EzBuyCo Through Shopify Collective

Step 1: Enable Shopify Collective

  1. Log into your Shopify Admin.

  2. Navigate to Settings > Collective (or install Shopify Collective app if not already visible).

  3. Review and accept the terms to enable Collective for your store.

Step 2: Join the EzBuyCo Marketplace

  1. Visit EzBuyCo’s Vendor Sign-Up Page.

  2. Apply to become a vendor — you’ll need your business name, Shopify URL, and product category details.

  3. Once approved, EzBuyCo will send you a connection invite via Shopify Collective.

Step 3: Accept the Invite in Shopify

  1. Inside Shopify Collective, go to Partnerships.

  2. Find EzBuyCo’s invite and click Accept.

  3. You’ll be prompted to share your product catalog and inventory data.

Step 4: Select Which Products to Share

  • You don’t need to share your entire catalog.

  • Choose bestsellers or high-margin products that fit EzBuyCo’s audience.

  • Toggle them on, and EzBuyCo will pull product details automatically (title, description, price, images, and stock).

Step 5: Manage Orders and Fulfillment

  • When customers buy from EzBuyCo, the order appears in your Shopify dashboard.

  • Fulfill it just like any other order.

  • Tracking information syncs back to EzBuyCo automatically.

Best Practices for Success on EzBuyCo

1. Optimize Product Titles and Descriptions

Marketplace shoppers often compare multiple sellers. Use clear, keyword-rich product titles that explain exactly what the product is. Example:

  • Instead of: “Wireless Earbuds”

  • Use: “Wireless Earbuds with Noise Cancelling – Bluetooth 5.0 – 20 Hour Battery”

2. Use High-Quality Images

Shoppers trust images as much as reviews. Upload multiple angles, lifestyle shots, and zoomed-in details.

3. Price Competitively

Remember that EzBuyCo shoppers may also browse Amazon or Walmart. Make your pricing competitive while factoring in free shipping or EzBuyCo promotions (like free shipping on orders over $10).

4. Leverage EzBuyCo Promotions

EzBuyCo runs weekly coupons and cashback programs. Participating can increase your product visibility and boost conversion rates.

5. Monitor Performance

Inside Shopify, track how many orders are coming from EzBuyCo. Double down on products that sell well, and adjust or remove underperforming listings.

SEO Benefits of Connecting to Marketplaces

Aside from direct sales, there’s an SEO angle. By listing your products on EzBuyCo, you:

  • Gain additional backlinks to your product pages.

  • Increase your brand visibility on Google Shopping and organic search.

  • Create new entry points for customers to discover your store.

Google loves marketplaces because they aggregate content and products. By connecting through Shopify Collective, your brand benefits from EzBuyCo’s growing domain authority.

Common Questions About Shopify Collective and EzBuyCo

Q: Do I need a special Shopify plan to use Collective?
A: Shopify Collective is included in most standard plans. Some advanced features may require Shopify Plus, but connecting to EzBuyCo works on regular plans.

Q: Who handles customer service?
A: You do. Since orders flow into your Shopify store, you maintain direct customer relationships. EzBuyCo facilitates the sale but does not manage returns or inquiries.

Q: Can I disconnect later?
A: Yes. You can pause or end your partnership anytime within Shopify Collective.

Final Thoughts

Expanding your Shopify store into marketplaces is one of the fastest ways to grow revenue without dramatically increasing ad spend. By connecting to EzBuyCo through Shopify Collective, you can:

  • Reach more customers.

  • Keep control over inventory and fulfillment.

  • Build brand trust through a growing marketplace ecosystem.

If you’re ready to grow beyond your own storefront, now is the time to join EzBuyCo and start leveraging Shopify Collective for multi-channel selling.

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