How Shopify Sellers Are Leveraging EzBuyCo’s Audience to Grow Their Brands

Running a Shopify store gives entrepreneurs full control over their brand, their products, and their customer experience. But the biggest challenge most sellers face isn’t setting up a store — it’s getting enough customers to find it.

That’s where marketplaces like EzBuyCo come in. By leveraging EzBuyCo’s growing audience, Shopify sellers are able to put their products in front of more shoppers, generate new sales, and build long-term brand awareness without relying solely on ads or SEO.

Why Shopify Sellers Look to Marketplaces

Even with Shopify’s powerful tools, one reality never changes: if no one sees your products, you won’t make sales. Driving traffic to a standalone store requires ongoing investments in:

  • Paid ads (Google, Facebook, TikTok)

  • Search engine optimization (SEO)

  • Social media content and influencer marketing

Those channels work, but they can be expensive and time-consuming to scale. Marketplaces solve part of this problem by bringing shoppers directly to your listings.

What Makes EzBuyCo’s Audience Different

EzBuyCo isn’t trying to compete with Amazon or Walmart on size alone. Instead, it’s building a loyal, engaged customer base by offering unique features that benefit both sellers and shoppers:

  • Free shipping on orders over $10 – a built-in incentive that drives conversions.

  • Rewards program – customers earn 5 points for every $1 spent and can redeem points for restaurant gift cards. This encourages repeat purchases across the marketplace.

  • Curated collections – EzBuyCo highlights brands and product groups, making it easier for shoppers to discover new vendors.

  • Multi-category catalog – everything from electronics and home goods to apparel and specialty items, giving sellers exposure across shopping niches.

These features attract an audience that’s motivated to buy and return — exactly the kind of shoppers Shopify sellers want.

How Shopify Sellers Are Leveraging EzBuyCo’s Audience

1. Reaching Shoppers They Wouldn’t Reach Alone

Instead of relying only on Google Ads or social posts, Shopify sellers can list their products on EzBuyCo and immediately tap into its growing traffic. Customers who might never discover an independent Shopify store are introduced to the brand through EzBuyCo’s search and curated collections.

2. Building Trust Through Marketplace Visibility

Shoppers often hesitate to buy from a store they’ve never heard of. Selling on EzBuyCo builds credibility because buyers trust the platform’s checkout process, shipping incentives, and rewards program. That trust reflects back on the vendor’s brand.

3. Driving Repeat Customers

Because EzBuyCo has a built-in rewards program, customers are encouraged to shop frequently. A buyer might first purchase one product from a Shopify seller, then return later for more — either on EzBuyCo or directly on the seller’s Shopify site after discovering the brand.

4. Lowering Marketing Costs

EzBuyCo’s audience is already browsing and ready to shop. By leveraging this built-in traffic, Shopify sellers can reduce their dependence on high-cost advertising channels and instead focus on converting the traffic they’re getting from EzBuyCo.

The Role of Shopify Collective

What makes this even easier is Shopify Collective, Shopify’s feature that lets merchants share products and connect with marketplaces. For Shopify sellers, connecting to EzBuyCo through Collective means:

  • No manual uploading of products.

  • Automatic syncing of titles, prices, images, and inventory.

  • Orders from EzBuyCo flow directly into Shopify for fulfillment.

This seamless connection allows sellers to focus on the real value: leveraging EzBuyCo’s audience.

Tips for Maximizing Results on EzBuyCo

  1. Optimize Product Titles and Descriptions
    Make sure your product listings are keyword-rich and descriptive so they stand out in EzBuyCo search.

  2. Choose the Right Products
    Start with bestsellers or products that already convert well on your own site.

  3. Use High-Quality Images
    Shoppers on EzBuyCo browse multiple vendors. Crisp, professional images can make your listing the one they click.

  4. Price Strategically
    Remember EzBuyCo’s free shipping incentive. Set prices with that in mind so customers see clear value.

  5. Engage With Promotions
    EzBuyCo runs marketplace-wide campaigns and collections. Participating boosts visibility and helps sellers gain traction faster.

Comparing EzBuyCo’s Audience to Other Marketplaces

  • Amazon – Enormous traffic, but extreme competition and high fees.

  • Walmart – Strong reach, but strict approval requirements.

  • Etsy – Great for handmade and niche products, less effective for general items.

  • EzBuyCo – A growing marketplace with free shipping perks, loyalty programs, and space for independent Shopify sellers to stand out.

EzBuyCo’s audience may not be as large as Amazon’s, but it’s curated, engaged, and growing — which often means better conversion potential for smaller brands.

Final Thoughts

Shopify sellers are realizing that growth isn’t just about building traffic to their own site. By leveraging EzBuyCo’s audience, they can reach new buyers, lower acquisition costs, and build trust faster than they could alone.

EzBuyCo’s combination of free shipping incentives, loyalty rewards, curated collections, and seamless Shopify Collective integration makes it a unique opportunity for Shopify merchants in 2025.

If you’re running a Shopify store and looking for your next growth channel, EzBuyCo offers exactly what you need: a ready-made audience of shoppers eager to discover new products.

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