TOM'S OF MAINE TODDLER TRAINING TOOTHPASTE IS CREATED WITHOUT ARTIFICIAL COLORS, FLAVORS, FRAGRANCES AND PRESERVATIVES. OUR 1.75 OZ. TUBE CONTAINS OUR FLUORIDE-FREE GEL THAT IS NATURALLY MILD FRUIT FLAVORED. NEVER TESTED ON ANIMALS, OUR SUSTAINABLY MADE TOOTHPASTE IS ALSO CERTIFIED CRUELTY-FREE AND VEGAN.