Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Why you'll love it:

Gel primer formula grips makeup for long-lasting, all-day wear
Gives skin a natural finish
Enriched with hydrating ingredient Hyaluronic Acid
Non-comedogenic (does not clog pores!)
Key Ingredients:

Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Gel-based, hydrating face primer

Gel formula grips makeup for long-lasting, all-day wear

Moisturizes, preps, and gives skin a natural finish

Enriched with Hyaluronic Acid to retain moisture for a plump complexion

Goes on clear with a translucent finish for all skin types and skin tones

Non-comedogenic (does not clog pores!)

100% vegan, cruelty-free, and Leaping Bunny Certified.
Gel-based, hydrating face primer

Gel formula grips makeup for long-lasting, all-day wear

Moisturizes, preps, and gives skin a natural finish

Enriched with Hyaluronic Acid to retain moisture for a plump complexion

Goes on clear with a translucent finish for all skin types and skin tones

Non-comedogenic (does not clog pores!)

100% vegan, cruelty-free, and Leaping Bunny Certified.
Gel-based, hydrating face primer

Gel formula grips makeup for long-lasting, all-day wear

Moisturizes, preps, and gives skin a natural finish

Enriched with Hyaluronic Acid to retain moisture for a plump complexion

Goes on clear with a translucent finish for all skin types and skin tones

Non-comedogenic (does not clog pores!)

100% vegan, cruelty-free, and Leaping Bunny Certified.
Gel-based, hydrating face primer

Gel formula grips makeup for long-lasting, all-day wear

Moisturizes, preps, and gives skin a natural finish

Enriched with Hyaluronic Acid to retain moisture for a plump complexion

Goes on clear with a translucent finish for all skin types and skin tones

Non-comedogenic (does not clog pores!)

100% vegan, cruelty-free, and Leaping Bunny Certified.