Why Listing Optimization Matters

When customers browse the EzBuyCo marketplace, strong product listings make all the difference. A well-optimized listing grabs attention, builds trust, and increases the likelihood of purchase. As a Shopify seller, you want every product you sync to EzBuyCo to be polished, professional, and high-converting.

1. Use Clear, Keyword-Rich Product Titles

Your title is one of the most important fields for both search results and shopper interest. Keep it concise but descriptive. Include keywords a customer would actually search for.

Example: Instead of "Luna," use "Hand-Poured Soy Candle - Lavender & Sage - 8 oz by Luna Co."

• Put the product type first
• Add size, scent, color, or material if relevant
• Include your brand name or shop if it adds recognition

2. Upload High-Quality, Clean Product Photos

Photos are your digital shelf. EzBuyCo customers often make decisions based on product imagery alone.

• Use bright, natural lighting and avoid harsh shadows
• Include at least 3–5 images: front, side, close-up, in-use if possible
• Keep backgrounds clean and neutral (white or light gray)
• Don’t overlay logos or text — EzBuyCo displays your shop info separately

3. Write Compelling Descriptions That Build Trust

Your product description should inform, inspire, and convert. Explain what it is, who it's for, and why it matters.

Use short paragraphs, bullet points, and clear formatting. Avoid buzzwords and focus on actual features and benefits.

• Overview: 1-2 sentences describing the product’s purpose
• Key Features: Size, materials, how it’s made, key benefits
• Usage Tips: How to use or gift it, what to pair it with
• Shipping Info: Lead time, packaging, return policy (if needed)

4. Use Tags & Keywords to Improve Search Visibility

Tags help your products appear in EzBuyCo’s search results and collections. Use them wisely:

• Include broad and specific terms (e.g. “candles”, “lavender candle”, “home decor”)
• Avoid repeating the exact same word multiple times
• Match seasonal or occasion-based tags if relevant: “Mother’s Day,” “self-care,” etc.

5. Offer Competitive Pricing & Shipping

Even premium products need pricing that aligns with your target customer. Include shipping costs in your strategy and consider offering flat rate or free shipping to stay competitive on the marketplace.

6. Keep Your Listings Updated

If your Shopify product changes, EzBuyCo will reflect those updates — but it’s good practice to periodically review titles, photos, and tags to make sure they stay current and compelling.

7. Monitor Performance and Make Improvements

Once your products are live, monitor how they’re performing. If something isn’t getting views or sales, test a new title, photo, or pricing tweak. Optimization is ongoing.

Final Thoughts

Optimizing your product listings on EzBuyCo helps you stand out in a growing marketplace and convert more shoppers into customers. Start with these basics, and continue refining as you grow.

Not yet selling on EzBuyCo? Apply to become a seller today and get your Shopify store in front of a larger audience.